About landing page test

When a consumer searches for televisions, where should the ad click go? A promotional page? A product details page? Premium vs. budget product pages?

The DoubleClick Search (DS) landing page testing feature helps you answer this question by testing different landing pages to create the optimal post-click experience for the consumer. Post-click data gives you the information needed to identify pages that produce the best return on investment. You can then make changes to keyword-level landing pages based on these insights. After that, use DS reports to calculate the exact impact your landing page optimizations have made, even months after the tests have been run.

With landing page testing, you can:

· Split search ad traffic among multiple landing pages and run randomized A/B tests. You can send equal amounts of traffic to all landing pages, or specify the percentage of traffic that each page in the test should receive.
· Scope the test to specific keywords, or all keywords in an ad group, campaign, or engine account.
· Report and analyze post-click data on each tested landing page, and see what was the last action.
· See a history of all tests that have been completed.

URLs in landing page tests:

Each keyword that you add to a landing page test is associated with the following URLs:

· The original landing page URL that you specified when you created the keyword. The test does not modify this URL.

· The control landing page URL that you specify when you create the test. Usually, you’ll specify a URL for a landing page that you’ve been using for awhile. DS will redirect to this URL instead of the keyword’s original URL for a percentage of the clicks that a keyword generates.

· One or more experiment landing page URLs that you specify when you create the test. DS will redirect to these URLs instead of the keyword’s original URL for a percentage of the clicks that a keyword generates.