About landing page test

When a consumer searches for televisions, where should the ad click go? A promotional page? A product details page? Premium vs. budget product pages?

The DoubleClick Search (DS) landing page testing feature helps you answer this question by testing different landing pages to create the optimal post-click experience for the consumer. Post-click data gives you the information needed to identify pages that produce the best return on investment. You can then make changes to keyword-level landing pages based on these insights. After that, use DS reports to calculate the exact impact your landing page optimizations have made, even months after the tests have been run.

With landing page testing, you can:

· Split search ad traffic among multiple landing pages and run randomized A/B tests. You can send equal amounts of traffic to all landing pages, or specify the percentage of traffic that each page in the test should receive.
· Scope the test to specific keywords, or all keywords in an ad group, campaign, or engine account.
· Report and analyze post-click data on each tested landing page, and see what was the last action.
· See a history of all tests that have been completed.

URLs in landing page tests:

Each keyword that you add to a landing page test is associated with the following URLs:

· The original landing page URL that you specified when you created the keyword. The test does not modify this URL.

· The control landing page URL that you specify when you create the test. Usually, you’ll specify a URL for a landing page that you’ve been using for awhile. DS will redirect to this URL instead of the keyword’s original URL for a percentage of the clicks that a keyword generates.

· One or more experiment landing page URLs that you specify when you create the test. DS will redirect to these URLs instead of the keyword’s original URL for a percentage of the clicks that a keyword generates.

Recover From Google Sandbox

Recover From Google Sandbox


There is always a lot of buzz in SEO community whenever there is any term or technique comes. Google Sandbox is also one such term that has a symbolic expression to describe why the most of the new websites face poor ranking issues in Google Search Engine Results Pages (SERPS). There are not a large number of people knowing much about ‘sandbox’, but it was around March 2014, when it was added to as a filter to the Google algorithms. It helps to prevent escalating incidence of spam in the Google index. In a technical term, it allows Google to filter ‘Flash-in-the-Pan’ websites with those that have fresh, relevant and quality content. The main purpose behind this is to ensure that Google always show the relevant searches within the framework of Google Search Engine Results Pages. In other way, Google Sandbox also helps to provide more precise results within the actual SERPS through its filtration process.



What is impact of Google Sandbox?


The most amazing thing is that when you register your domain and uploads your first blog post then, for your surprise it appears on the top list of Google ranking for sometimes. But after a time being, it may disappear from the Google top rankings just because of Google sand box impact. In simple words, it is just there to prevent junk websites coming on top Google ranking.


It is not that your post does not list in Google search results. Due to the impact of Google sandbox, your post appears quite down in Google Search Engine Results Pages. The impact of sandbox will remain there for at least 6 weeks so the ranking of your web page will eventually boost after the impact of it.
Identifying the Sandbox?


The first and foremost question that clicks in every website owner is that how they come to know that their website is in the sandbox. Any new website that comes in the notice of Google with the help of Inbound Link (IBL) relegated to the sandbox. Till the time sandbox impact remain there,Google SERPS is not listed your website or keyword in the search result, nor it shows any result of linking websites. Till the time, Google only show your home index page in the search results.


At any point, if you are looking to track the record of visitors come to your website and at the same time in the Google Sandbox, one will see that Googlebot crawls the website on the regular basis. Nothing is going to be hid from Google no matter whether it is any of you web page or content. Each and everything is listed in the main SERPS. So, whenever you find website in sandbox, it simply means your website is under probation.
How long website recover from Google Sandbox?


Due to some specifics keywords and searching results, it is sometime hard to tell how long it will take to recover your website from Google sandbox. But according to the experts, every new website remains at least 6 to 8 months in sandbox. There is nothing to worry for a website owner if he or she finds its website in sandbox. If their websites contain good quality content and relevant things then it is easy to come out the sandbox. On the other hand, your website also appears in the higher search engines rankings due to all this.


However, there are other means also exit through which you can prevent your website from sandbox by using other search engines like – MSN, Yahoo and Alta Vista that don’t contain a ‘sandbox’ filter therefore your websites on these search engines appear in higher rankings as compared to the Google search engine.


There are some points that help to recover your website quickly from the web of sandbox like:
Whenever you post any new blog or content, make sure that Google crawl reads that ad listed each of your pages
Try to create healthy and quality backlinks as it helps Google to recognize your page quickly and instantly. One should not just keep uploading quality content and other materials as it will not help them to achieve their goals, backlinks make your website more effective and Google search friendly.
Ensure not use any such thing that puts your web page or site in spam as it will damage and thrash all your efforts of building the website ranking in frequent of second.
Try to make your post clean by not giving too many tags, categories and ads because it helps to Google to crawl to your website with ease. It will also prevent your website from any HTML errors and keyword and key phrase stuffing.
Put more emphasis in building your website perfect and relevant with the help of quality content, rich graphics and user-friendly structure. Ensure the speed of your website as heavy websites take a lot of time to response which keeps visitors away from it.


So, one should not be worried too much if they find their websites in Google sandbox. Just be patience and provide quality materials to it. After a sometime, it will recover from the sandbox and also boost the ranking of your website on all search engines such as Google, Yahoo, Bing and MSN. Once your website comes out the sandbox impact, it eventually pulls down potential traffic to the website that helps to enhance the business to great extend.

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